jamie oliver and the road to a (food) revolution

while waiting for the premier of deadliest catch to come on last night,

an ad for food revolution's 1st season

the BF was channel surfing. he does this on a regular basis and it often drives me nuts. he settled on the last few minutes of the new season of jamie oliver’s food revolution. chef oliver, apparently, has left the little town in west virginia from last season behind and is now trying to take over the los angeles unified school district.

what we saw was disgusting. and disturbing. in front of a tiny group of parents, oliver proceeded to fill a school bus with the amount of sugar the students of the school district consume in a week. the total? 57 tons. it took a half hour to fill the bus.

this morning, i googled “obesity epidemic” and hit on this blog post from the examiner about how addressing the issue of childhood obesity could end up saving the state of illinois close to 1.5 billion dollars. it mentions a study by the brookings institute about how the cost of treating obesity and its accompanianing health problems runs upward of 215 billion dollars annually. so the blog author, rick osbourne, broke it down. the census bureau estimates there are roughly 308 million people in the US. divide 215 billion by 308 million and that gives you 698 dollars a year per person in costs relating to the treatment of obesity and obesity related health problems.

so i headed on over to the website for the seattle public school district, found out how many students there are enrolled in the district (around 47,000) and multiplied it by $698. the amount was ridiculous: almost $33 million.

osbourne points out that the majority of district or school websites he clicked on had very little in the way of how physical well-being and nutrition are being address. the seattle school district’s page is a little better. it does clearly state that educating students in an active healthy lifestyle is part of its vision statement. here’s where it gets murky: community and parental support is key to making these lessons stick.

study after study has shown that parental involvement helps lower the risk of a child becoming obese. what doesn’t help is if the child still sees mom or dad eating crap while yelling for the kid to step away from the oreos. obviously, something needs to be done to change the eating habits of adults in this country. so why isn’t jamie oliver trying to get adults to eat healthier?

julie gunlock, over at the national review, reminds readers that the three best ways to get a child to eat healthier is to watch less TV, have family dinners, and get to bed at a reasonable hour. i wonder how many of those overweight adults, if they followed those three rules, would lose weight? or…what would happen if the FDA re-classified high fructose corn syrup (that yummy deliciously bad for you ingredient in almost everything that makes you fat) as a banned substance?

i must confess, i bought a pepsi throw-back not too long ago. you know, made with real cane sugar, like they used to? and…it didn’t taste the same. shamefully, i actually like pepsi with HFCS better. but maybe the soda companies switching back to cane sugar would make me quit drinking so much of it.

or maybe my taste buds will just adapt and i’d justify drinking as much, if not more, soda by thinking it’s not nearly as bad for me as the stuff with HFCS.

for some inspiration, try reading this other blog post i found just randomly. then sign the food revolution petition (you can opt out of email updates.)

*image via abc

 

 

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